Case Study:
White Paper for an Emerging Cryptocurrency Token
Client:
Automatons AI
Industry:
Cryptocurrency
Objectives:
Create a visually engaging and informative white paper to attract potential investors and educate them about the Automatons token.
Establish credibility and trust in the Automatons token through professional design and clear communication of its value proposition.
Research
Conducted thorough research on the target audience's preferences, including their level of familiarity with cryptocurrencies and their expectations from a white paper. Analyzed existing white papers and other media in the cryptocurrency space to identify best practices and areas for innovation.
Concept Development:
My concept development process involves exercises of designing in situ, beginning design work directly on the document copy itself to begin shaping ideas for how to incorporate the clients needs and the results of my research into the flow of the copy and data.
Design Process:
Collaborated closely with the Automatons team to refine the design direction and incorporate their feedback throughout the process. Iterated on the design based on stakeholder input, ensuring clarity and coherence in the presentation of complex information.
Final Design:
Developed a stunning design for Automatons' introductory white paper, leaning into balanced and spacious layouts, use of dark mode/light mode contrast, and subtle inclusions of branding elements to reinforce the identity of Automatons and establish a cohesive visual identity.
Implementation:
Ensured compatibility with various devices and platforms by optimizing the white paper for both digital viewing and printing. Provided the team with high-resolution PDF files for distribution via their website, email newsletters, and social media channels.
Results and Impact:
Pending...
Reflection:
Pending...
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